Tim Bichara

Google announces changes to their Search for Mobile Users

Last week Google announced that they would be making a few changes to their search, to make the experience better for mobile users.

Now we don’t know about you, but one of our pet peeves when browsing Google on our phone, is it’s sometimes a gamble to if the sites have been optimized for phone use.

There is nothing more annoying than when your trying to navigate through a site quickly and the text is so small that you have to zoom in, and scroll the screen around to read the text. Or our favorite, lots of small hyperlinks close together so trying to select one could end you on any of those pages.

Now this isn’t something Google can fix, that’s the websites responsibility, however Google will soon give advanced warning of whether the site your about to access, has been made “mobile-friendly”

A page will be designated to be mobile friendly if the GoogleBot detects the site to meet the following criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

This won’t change a sites ranking, so for the time being it’s merely just an early warning to mobile users. However Google did make it clear they are experimenting with the idea for the future.

Google will be rolling this change out over the next few weeks. For more information, check out their Webmasters blog here.


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