So in typical petulant Apple style, they have replaced Google Maps with their own iOS Maps application – further deepening the split between the two companies.
The new iOS Maps application offers spoken navigation and vector based displays; no more waiting for pixels graphics to load on slow 3G connections. You can also tell Siri where you want to and she’ll take you there with big bold visual and spoken clues. Interface wise, the iOS Maps application is receiving a big thumbs up.
But businesses should be aware of one important point. iOS Maps is getting its points of interest (shops, restaurants etc) from Yelp. This database has a lot less information than Google and many businesses are not on it at all. It’s vital the businesses get onto it as soon as possible, as 400 million iOS devices will soon be using it to find their nearest coffee shop.
Before you speak to an agency call us now
If you want to get a true return on your investment, you need to make your business a digital product business, not just turn out digital products.
We have the know-how, the process and the experience to get you there.
Get in touch at at +44 (0) 203 858 0085 or hello@nimblelondon.com