Top Gear is currently the BBC’s most valuable programme brand with 500M worldwide viewers.

Top Gear Mobile App Image

The commercial website has 8million unique visitors a month and generates millions of pounds a year in advertising revenues.

BBC Worldwide’s brief to Nimble was to leverage the massive success of over mobile, to bring the brand to a new audience and to open up extra revenue streams.

Top Gear Mobile App Images

The solution was in two phases:

Phase 1 – the building of a mobile application across iPhone, iPad, Android, BlackBerry handsets and BlackBerry Playbook to showcase the best content from and gain an extensive install base. The Ad strategy included video pre-rolls, banner ads, rich media and gallery interstitials.

Phase 2 – to build on existing ad revenues with premium content, features and data capture tools. Concentration on user engagement with an enhanced news section and commenting.

Phase 1 of the Top Gear News App launched in May 2012 and can we found on the App Store, Android Market and BlackBerry App World.

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