Top Gear is currently the BBC’s most valuable programme brand with 500M worldwide viewers.
The commercial website TopGear.com has 8million unique visitors a month and generates millions of pounds a year in advertising revenues.
BBC Worldwide’s brief to Nimble was to leverage the massive success of TopGear.com over mobile, to bring the brand to a new audience and to open up extra revenue streams.
The solution was in two phases:
Phase 1 – the building of a mobile application across iPhone, iPad, Android, BlackBerry handsets and BlackBerry Playbook to showcase the best content from TopGear.com and gain an extensive install base. The Ad strategy included video pre-rolls, banner ads, rich media and gallery interstitials.
Phase 2 – to build on existing ad revenues with premium content, features and data capture tools. Concentration on user engagement with an enhanced news section and commenting.
Phase 1 of the Top Gear News App launched in May 2012 and can we found on the App Store, Android Market and BlackBerry App World.
Before you speak to an agency call us now
If you want to get a true return on your investment, you need to make your business a digital product business, not just turn out digital products.
We have the know-how, the process and the experience to get you there.
Get in touch at at +44 (0) 203 858 0085 or hello@nimblelondon.com