Co-founded by Serge Taborin and Tim Bichara in 2012 and developed by Nimble Mobile, Q App was successfully deployed and proven in a host of UK’s leading venues including the Royal Albert Hall, Southbank Centre, Anfield football stadium, Ministry of Sound, Benugo, Mecca Bingo and a host of sports grounds, theatres, bars, nightclubs, coffee shops and fast food outlets.
Where it was deployed, Q App had enabled a material increase in the number of orders placed without any increase in staff, while reducing queuing and considerably improving customer experience.
With the acquisition of Q App technology, Yoyo will expand its service portfolio, providing its retail partners a suite of mobile ordering services and its users with another exciting feature within the Yoyo Wallet. With a number of major new retail deployments confirmed, this acquisition will form another key pillar in Yoyo’s global expansion strategy.
Tim Bichara, Q App Commercial Director, commented: “With the adoption of mobile ordering now gathering pace amongst both users and retailers, Q App’s progress had attracted a number of interested parties. However, the strength of Yoyo’s team, product and its broader strategy all made for an easy decision.”
Michael Rolph, Yoyo co-founder and CRO, added: “Having decided to enter the mobile ordering space, we were looking for a best-in-class solution. Q App platform clearly stood out from the rest in terms of deployment flexibility, speed of implementation and, crucially, the fact it was proven in a number of leading venues. We are excited about adding this functionality into our overall offering, further cementing Yoyo Wallet’s place as the market-leading mobile payments product.”
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