By
Tim Bichara

Mobile Payments with NFC

As mobile payments reach an inflection point, there is growing interest at their transformative impact on the existing credit card industry and the retail experience. At Mobile World Conference 2012 in Barcelona last month, NFC technology was being touted as the technical standard that will be responsible for driving it’s mainstream usage and acceptance.

Near Field Communication (NFC) is a close proximity, wireless communication, similar to RFID tags found on contactless cards. By embedding NFC chips in a mobile phone, consumers can “wave” them at special readers in retail outlets to make purchases.

The concept is based on Japan’s Osaifu Keitai, which uses a similar technology called FeliCa, and has been empowering mobile phones to make purchases, buy tickets and act as a transit card for over a decade.

Currently, the biggest hurdle to customer adoption is the lacklustre range of NFC-enabled mobile devices, although the list seems to be growing. In the meantime, Mastercard and Gemalto are addressing this shortage through their jointly developed NFC-enabled SIMs, which are been deployed across Orange’s network in France and UK, enabling support across existing mobile phones on its network.

Apple is considered to be the key for mobile payments to gain market acceptance. Until last year they had showed concern with the standards and had decided not to support NFC on the iPhone. They have instead been supporting the mobile payment solution from Square by selling it on the Apple Store. However, recent hints suggest that it is now actively exploring NFC and will likely be adopting it in the new iPhone this fall.

While the ecosystem for mobile payments should be ready soon, consumer uptake will likely depend on demonstrating value by building additional services around NFC, as well as providing them with easier transactions in a secure way.

Share:
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Before you speak to an agency call us now

If you want to get a true return on your investment, you need to make your business a digital product business, not just turn out digital products.

We have the know-how, the process and the experience to get you there.

Get in touch at at +44 (0) 203 858 0085 or hello@nimblelondon.com